Friday, April 3, 2009

Why do companies fail at Customer Experience?

I have been trying to come up with the top reasons why companies are failing at Customer Experience.

Here is my current list:

1. Siloed organizations that politically or culturally can not be penetrated.
2. The inability to resolve conflicts between products, processes, policies, and people.
3. The inability to translate Intangible ROI to tangible ROI.
4. Lack of leadership and/or funding commitment.
5. Data rich, information poor
6. Un-necessary complexity
7. Blind spots
8. Process variation
9. Metrics and Measures that are not actionable
10. Paradigms that create barriers that prevent change from happening

I will be writing about each of these in the weeks ahead.

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