Your Biggest Source of Net Worth - Future Earnings

It doesn't matter if this is your personal finances or your business, the most valuable asset you own is your ability to make money in the future. The Question Is: What are you doing with that money? Are you investing in yourself and saving? Likewise, are you investing in your customers and creating new sources of revenue, either from existing or prospective customers?

As a Certifed Financial Planner, many people have been crushed by the latest market malaise. If the market goes down 50%, it will need to go up 100% so that you are just back to "even".

Companies are in a similar conundrum. How do you make sure that you do not get too bent out of shape?

In both instances, future earnings, savings, or customers is what will deliver future value and dictate how much you will have in the future, either net worth or market share.

This is why you still need to contribute to your 401k and why you need to keep investing in your customer experience, because some day, we will emerge from this. Once that happens, where will you be standing? Hopefully with the winners.